Land and Country

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Land and Country

New-season knitwear captured by photographer Jeff Boudreau, who travelled around the British countryside capturing portraits of farmers, small holders and shepherds in our sweaters.

Bertie Hodgson, shepherd. Photographed in the Lake District, wearing Fair Isle wool cashmere.

Bertie Hodgson, shepherd. Photographed in the Lake District, wearing Fair Isle wool cashmere.

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Cecily and Izzi Rainey, cow farmers. Photographed in Norfolk, wearing Fair Isle wool and cashmere.

Cecily and Izzi Rainey, cow farmers. Photographed in Norfolk, wearing Fair Isle wool and cashmere.


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For the portfolio of images, each farmer was dressed in traditionally crafted knitwear from the new collection.

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Iain Brady (left), cow farmer. Photographed in Chester, wearing a fisherman sweater.<br>Matthew Fairbairn (right), goat farmer. Photographed in Colchester, wearing a cashmere roll-neck.

Iain Brady (left), cow farmer. Photographed in Chester, wearing a fisherman sweater.
Matthew Fairbairn (right), goat farmer. Photographed in Colchester, wearing a cashmere roll-neck.

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Tom Atkinson, shepherd. Photographed in the Lake District, wearing red cashmere.

Tom Atkinson, shepherd. Photographed in the Lake District, wearing red cashmere.


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Cecily wearing Fair Isle wool.

Matthew wearing striped wool.

Matthew wearing striped wool.

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Raven Owen, farmer. Photographed in the Yorkshire Dales, wearing tartan panel wool cashmere.

Raven Owen, farmer. Photographed in the Yorkshire Dales, wearing tartan panel wool cashmere.


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Cecily wearing tartan panel wool cashmere.

Cecily wearing tartan panel wool cashmere.